MBA Master in Business Administration and Management
Duración
Créditos
Fecha de inicio
Idioma
Certificado por
Precio
Precio con beca
Tu curso incluye:
• Curso Managing Yourself con contenidos de la Harvard Business Publishing
• Expedición gratuita de diplomas y expediente en formato digital
• Equipo de tutores disponible de lunes a domingo
• Masterclass impartidas por expertos
• Sesiones de Método del Caso en nuestro Campus Virtual en el Metaverso
• Registro en la Bolsa de Empleo con más de 15.000 ofertas
• Servicio de orientación laboral: Career Service
• Carné de estudiante internacional reconocido por la UNESCO
• Posibilidad de prácticas nacionales e internacionales
• Acceso a la Biblioteca Virtual
• Sala de Networking, Chats y Foros través del Campus Virtual en el metaverso
• Titulación expedida por el Instituto Superior Europeo de Barcelona y por la Universidad Isabel I
Al finalizar, recibirás un título propio EXPEDIDO POR la universidad isabel i
Description
The MBA – Master in Business Administration and Management equips you with comprehensive knowledge across key business areas, including marketing, finance, human resources, procurement, talent management, and communication. This program places special emphasis on strategy implementation and evaluation, enabling you to formulate and execute effective business strategies tailored to the specific needs of any organization.
The MBA is designed to support professional growth. With the experience students bring, a functional director in an SME can transition into a general management role or a director position in a larger company. Likewise, someone in a mid-level role, such as a Product Manager, may advance to become a Marketing Director or even the head of an SME.
At UNISEB, you’ll benefit from the guidance of expert tutors and a practical, flexible learning methodology that supports your professional success.
Objectives
The MBA – Master in Business Administration and Management aims to equip students with the following knowledge and skills:
- Provide in-depth training in the main functional areas of business: marketing, finance, human resources, procurement, talent management, and corporate communication.
- Enable students to develop, implement, and evaluate successful business strategies tailored to organizational needs.
- Strengthen leadership and management capabilities, with a focus on team motivation, leadership, and internal communication.
- Prepare students to take on more senior roles in their careers, including General Manager, Functional Director, or SME Manager.
- Promote informed decision-making, process optimisation, and continuous improvement in business operations.
- Offer personalised academic support through experienced tutors who foster both academic and professional development.
- Enhance employability and career prospects in both national and international business environments.
Career Opportunities
The MBA provides the skills and knowledge to succeed in the following roles:
- Business Director / General Manager: Lead the strategic planning, coordination, and decision-making processes across all departments to ensure sustainable business growth.
- Strategic Consultant: Advise companies on improving performance in key areas such as marketing, operations, finance, or HR through data-driven analysis and tailored strategies.
- Product Manager: Oversee the full lifecycle of a product—from development to market launch—ensuring it meets customer needs and aligns with business goals.
- Operations Manager: Manage production and logistics processes, focusing on improving operational efficiency, cost reduction, and quality assurance.
- Sales & Commercial Director: Develop acquisition and retention strategies, lead sales teams, and drive revenue growth and market expansion.
- Marketing Director: Design and implement marketing campaigns to increase brand awareness, boost product visibility, and engage customers through both traditional and digital channels.
- Brand Manager: Build and maintain a strong, consistent brand identity across all touchpoints while ensuring its market relevance and appeal.
- Business Development Manager: Identify new markets, strategic partnerships, and growth opportunities to support long-term business expansion.
Syllabus
MODULE 1. BUSINESS PLAN
- Topic 1. Vision, mission and values
- Topic 2. Strategic plan
- Topic 3. Business model
- Topic 4. Strategic analysis
- Topic 5. Monitoring the strategic plan
MODULE 2. FINANCIAL ACCOUNTING
- Topic 1. The Balance Sheet
- Topic 2. The profit and loss statement
- Topic 3. Cash flow statements
- Topic 4. Journal entries
- Topic 5. Advanced accounting
- Topic 6. Taxes
MODULE 3. PEOPLE MANAGEMENT
- Topic 1. Human Resources Management
- Topic 2. The Power of Communication
- Topic 3. Sector Analysis
- Topic 4. Management and Ethics
- Topic 5. Adaptability of the Human Factor
MODULE 4. MARKETING FUNDAMENTALS
- Topic 1. From Consumer to User
- Topic 2. Branding
- Topic 3. Target Audience
- Topic 4. Customer Journey
- Topic 5. Direct and Indirect Marketing
MODULE 5. TEAM ORGANIZATION
- Topic 1. The Impact of Companies
- Topic 2. Organisational Behaviour
- Topic 3. Team Dynamics
- Topic 4. International People Management
- Topic 5. The Future of Work
MODULE 6. MARKETING PLAN
- Topic 1. The Marketing Plan
- Topic 2. Marketing Mix
- Topic 3. Market Research
- Topic 4. Marketing Strategies
- Topic 5. Operational Marketing
- Topic 6. Offline vs. Online
- Topic 7. Pricing
MODULE 7. OPERATIONS PLANNING AND MANAGEMENT
- Topic 1. Business strategy
- Topic 2. Operations management
- Topic 3. Demand planning and control
- Topic 4. Product Design and Development
- Topic 5. Capacity planning and control in operations systems
- Topic 6. Quality management
- Topic 7. Operations planning and control
- Topic 8. The human factor in the operations management
MODULE 8. PROJECT MANAGEMENT
- Topic 1. Project management fundamentals
- Topic 2. Team management
- Topic 3. Resource management
- Topic 4. Tools for agile project management
MODULE 9. SUPPLY CHAIN
- Topic 1. Value chain vs. supply chain
- Topic 2. Purchasing strategy
- Topic 3. Inventory management
- Topic 4. Distribution and transportation models
- Topic 5. Reverse logistics
- Topic 6. FBA – Fulfillment by Amazon
- Topic 7. Keys to the value chain
MODULE 10. BUSINESS INTERNATIONALIZATION
- Topic 1. Introduction to Internationalization
- Topic 2. Advantages and Risks of Internationalization
- Topic 3. Global Environment and Influencing Factors
- Topic 4. Drivers of the Future
- Topic 5. Information and resources for internationalization
- Topic 6. Tools for the analysis of the international environment
- Topic 7. Strategic analysis for internationalization
- Topic 8. International company diagnosis
- Topic 9. Selection of internationalization strategies
- Topic 10. Formulation of the international strategy
- Topic 11. Methods of entering international markets
- Topic 12. International marketing plan
- Topic 13. Promotion and loyalty in new markets
- Topic 14. Organization of the export sales department
MODULE 11. CORPORATE COMMUNICATION MANAGEMENT
- Topic 1. Key concepts of internal communication
- Topic 2. Communication tools and processes
- Topic 3. Purpose of internal communication
- Topic 4. Development of an internal communication plan
- Topic 5. Main challenges and opportunities
- Topic 6. Interpersonal communication in the business environment
- Topic 7. Components of non-verbal communication
- Topic 8. Origin and spread of rumors
- Topic 9. Impact of rumors on the organization
- Topic 10. Rumor management strategies
- Topic 11. Adapting internal communication to remote work
- Topic 12. Digital tools for remote communication
- Topic 13. Difficulties and challenges of remote communication
- Topic 14. Metrics and evaluation of communication effectiveness
- Topic 15. Case studies and best practices
- Topic 16. Fundamentals of external communication
- Topic 17. Corporate identity and image
- Topic 18. Keys to effective communication
- Topic 19. Communication for organizational success
- Topic 20. External and internal communication
- Topic 21. Main trends in communication
- Topic 22. Innovative communication channels and formats
- Topic 23. Communication tools in times of crisis
- Topic 24. Crisis management strategies
- Topic 25. Benefits of proactive management
MODULE 12. NEW VENTURE CREATION
- Topic 1. Definition of Entrepreneurship and Entrepreneur Profile
- Topic 2. Preparation of the Business Plan
- Topic 3. Initial Financial Analysis
- Topic 4. Initial Operational Decisions
- Topic 5. Corporate Forms and Legal Incorporation
- Topic 6. Operational Business Organization
- Topic 7. Financial Decisions by Stage of Business
- Topic 8. Basic Resource Budget
- Topic 9. Treasury Budget
- Topic 10. Complementary Sources of Financing
- Topic 11. Introduction to Financial KPI’s
- Topic 12. Financial Planning for the Entrepreneur
- Topic 13. Specific Indicators for Entrepreneurship
- Topic 14. Feasibility Analysis and Follow-up
- Topic 15. Control and Decision-making Tools
- Topic 16. Financial Partner and Seed Capital
- Topic 17. Venture Capital
- Topic 18. Financial Entities
- Topic 19. Public Funds
- Topic 20. Account Management
- Topic 21. Reasons, Strategies and Key Aspects of Exit
- Topic 22. Liquidation and Closure of the Company
- Topic 23. Sale or Transfer to a Third Party
- Topic 24. Exit to the Financial Market
- Topic 25. Final Balance and Lessons Learned
MODULE 13. SOCIOECONOMIC ENVIRONMENT
- Topic 1. Introduction to the Economic Environment
- Topic 2. Wealth Distribution and country characteristics
- Topic 3. Historical Evolution of the Economic Environment
- Topic 4. Economic Agents and Transactions
- Topic 5. Price and quantity determination in a free market
- Topic 6. Market Competition
- Topic 7. Critical analysis of market competitiveness
- Topic 8. Business cycles and national accounting
- Topic 9. Importance of national accounting
- Topic 10. Main economic macromagnitudes
- Topic 11. Labor market
- Topic 12. Balance of payments and exchange rates
- Topic 13. Fiscal policy
- Topic 14. Monetary policy
- Topic 15. Cryptocurrencies and new economic technologies
- Topic 16. Critical evaluation of economic policies
- Topic 17. World Economic Scenario
- Topic 18. Currents of economic thought
- Topic 19. Current economic trends
- Topic 20. Future challenges of economic science
MODULE 14. DIGITAL TRANSFORMATION LEADERSHIP
- Topic 1. The New Elements of Digital Transformation
- Topic 2. IESE Penteo study on Digital Transformation
- Topic 3. The role of digital transformation in the human resources of companies
- Topic 4. Digital Transformation success stories
- Topic 5. The evolution of Digital Transformation
- Topic 6. Fundamental components of Digital Transformation
- Topic 7. Successful stories in Digital Transformation
- Topic 8. Challenges and solutions in the Digital Transformation: Technical and organizational challenges
- Topic 9. Recommendations for a successful Digital Transformation
- Topic 10. Sustainable Digitalization: Tips for Green Businesses
- Topic 11. Impact of Frontier Technologies and Global Inequalities
- Topic 12. The Empathy Map
- Topic 13. Fundamentals of Digital Transformation
- Topic 14. Digital Competencies in Spanish companies
- Topic 15. Digital Spain and the recovery, transformation and resilience plan
- Topic 16. Digital Transformation Strategies and Scope
- Topic 17. Tools and centers for Digital Competences
- Topic 18. Leadership in Digital Transformation
- Topic 19. Innovation and Process Transformation
- Topic 20. Business Intelligence (BI)
- Topic 21. Current Trends in Business Intelligence and Big Data
- Topic 22. Implementing Business Intelligence Systems
- Topic 23. Cognitive systems and cognitive technologies
- Topic 24. Decision support with BI
- Topic 25. Future of Business Intelligence and Digital Transformation
- Topic 26. Strategic benefits of predictive analytics
- Topic 27. Organizational Intelligence
- Topic 28. Strategies to improve business decision making
- Topic 29. Cybersecurity challenges
- Topic 30. Adaptation of privacy policies to the GDPR
- Topic 31. Future privacy rules for a digital EU
- Topic 32. Good practices in cybersecurity
- Topic 33. Information security and e-trust in Spanish households
- Topic 34. Trends and awareness in cybersecurity
Metodología
La metodología de estudios de UNISEB está diseñada con la finalidad de que el alumno pueda compaginar la vida personal y profesional. Todos los programas formativos de Máster, se imparten íntegramente online. De este modo el alumno puede acceder a todo el contenido formativo a través de nuestro Campus Online, siendo esta la principal plataforma de su formación, para que pueda estudiar desde cualquier lugar del mundo y a cualquier hora.
Para que el alumno pueda estudiar a su ritmo cómo y dónde quiera, con nuestro método 24/365 garantizamos a todos nuestros estudiantes un continuo asesoramiento durante cualquier día del año a cualquier hora mediante nuestro equipo de tutores.
Una vez matriculado, el alumno podrá acceder al Campus Virtual con todos los recursos académicos que necesita mediante el cual obtendrá una comunicación permanente entre los demás alumnos y profesores: material de estudio, foros, chats, networking con el resto de los alumnos, tutorías personalizadas, videotutoriales, masterclass y noticias de actualidad.
Para la evaluación el alumno podrá elegir uno de los siguientes tres métodos:
- Trabajo Final: Presentación de un trabajo/tesis al finalizar todas las asignaturas.
- Trabajos de Evaluación Continua: Presentación de un trabajo al finalizar cada una de las asignaturas.
- Examen final: Presentación de un examen final tipo test al finalizar todas las asignaturas.
A través de estos métodos se evaluará que el alumno haya adquirido todas las competencias necesarias en los diferentes bloques de estudio. Todos los métodos de evaluación se realizarán íntegramente online, facilitando el estudio a distancia por parte del alumno.
Financiación y becas
El Instituto Superior Europeo de Barcelona quiere atraer el mejor talento. Sabemos que financiar tu formación en un centro educativo de alto rendimiento puede ser todo un reto. La decisión de estudiar un Máster supone una inversión importante, así que UNISEB pone a disposición de sus alumnos diferentes modalidades de pago, ayudando en la financiación de los estudios:
- Al contado con tarjeta de débito / crédito
- Transferencia bancaria
- Posibilidad de financiar el pago
- Si eres una empresa tenemos condiciones especiales de financiación. Si deseas más información puedes consultar aquí.
Matriculación
Da un salto en tu carrera profesional con UNISEB. Completa ahora nuestro formulario de solicitud de información y uno de nuestros agentes formativos se pondrá en contacto contigo lo antes posible.
Nuestro equipo estará encantado de responder a todas tus preguntas y brindarte detalles sobre nuestros programas formativos, métodos de aprendizaje y cualquier otra información que necesites.
¡Esperamos recibirte pronto en nuestra escuela de negocios!
Este programa es impartido en colaboración con dos instituciones de prestigio internacional.
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